By Phuket News Property Editorial Team · February 2, 2026
As Phuket continues to recover and evolve as a global tourism destination, marine tourism is becoming an increasingly important part of the island’s broader strategy. Rather than focusing purely on traditional beach tourism, authorities and stakeholders are working to position Phuket as a hub for marine travel and luxury lifestyle experiences that appeal to long-stay visitors, yachting enthusiasts, and high-value travellers.
These initiatives reflect a shift in tourism strategy that could have lasting implications not only for visitors but also for the local property market.
Marine events spotlight Phuket’s growing nautical appeal
A recent series of marine tourism events in Phuket has emphasised the island’s emerging role in the regional marine economy. The 2026 Thailand International Boat Show and the Thailand Boat Festival were held at Phuket Boat Lagoon Marina and attracted marine industry stakeholders, exhibitors, and visitors. These events were supported in part by the Tourism Authority of Thailand (TAT) and highlighted Phuket’s position as a key province within the broader regional marine tourism network. Officials noted that the events showcase world-class marine products and services while promoting Phuket as a gateway for yacht tourism and luxury nautical experiences in Southeast Asia.
Industry seminars linked to the events focused on enhancing marine tourism’s quality and regional connectivity, including discussions on positioning the Andaman coast as a high-end marine travel destination with opportunities for cross-border cooperation under collaborative frameworks.
Strategy beyond events: regional cooperation and product development
These marine tourism activities are part of a broader strategic push that involves regional cooperation with neighbouring destinations and long-term product development. Thailand’s integrated marketing and partnerships with neighbouring countries aim to elevate the appeal of marine travel across the Indonesia, Malaysia, Thailand Growth Triangle (IMT-GT), drawing yachting and cruising markets that demand quality experiences and infrastructure.
Such plans are also visible in infrastructure efforts to improve maritime connectivity, including pier upgrades and broader logistics improvements that could shorten travel between Phuket, Krabi, and Phang Nga, creating a seamless marine tourism corridor in the Andaman Sea.
Marine tourism and its relevance to property demand
Expanding marine tourism aligns with broader shifts in how visitors experience Phuket. Longer stays, premium travel experiences, yachting and boating activities, and luxury marine events appeal to higher-net-worth individuals and repeat visitors. For the Phuket property sector, this matters for several reasons.
First, increasing demand for quality marine amenities and experiences often correlates with demand for premium real estate in coastal locations, high-end communities, and areas with marina access or sea views. Buyers who value lifestyle access to nautical experiences may be more inclined to consider properties that align with these preferences.
Second, marine tourism often extends the tourism season and brings visitors with a different spending profile compared with traditional beach tourism. As Phuket attracts more visitors seeking experiences beyond the typical beachfront itinerary, such as yachting festivals, boat shows, and regional cruising routes, demand for quality residences and long-stay accommodation increases. This can influence both rental markets and long-term residential appeal.
Third, improved marine connectivity and infrastructure, from upgraded piers to more integrated transport systems, support broader economic activity. These projects often bring secondary benefits to nearby communities, including better access to services and enhanced appeal for both residents and investors.
Looking ahead
Marine tourism is emerging as a more significant part of Phuket’s tourism strategy, supported by government agencies, private-sector partners, and regional cooperation. While it may not dominate Phuket’s tourism narrative in the way beaches once did, its growth represents a shift toward quality, long-stay tourism experiences that align with lifestyle and property demand.
For the Phuket property market, the rise of marine tourism is another signal that the island’s appeal is broadening. It points to a future where lifestyle choices, quality experiences, and diverse visitor profiles increasingly influence both tourism and residential decisions.
