By Phuket News Property Editorial Team · December 4, 2025
Southern Phuket continues to strengthen its position as a preferred residential area in 2025. Road improvements and growing retail choices are making daily life easier for long term residents. This increased livability is supporting property demand in districts such as Rawai, Nai Harn and Chalong.
Better connectivity changes daily routines
Upgrades to connecting roads in the south have reduced traffic congestion and improved access to shopping, schools and the nearby beaches. Commuting to Phuket Town and major centres is now easier for residents who work or study outside their neighbourhood.
This improved accessibility has strengthened interest in homes that offer both convenience and a relaxed environment away from tourist zones.
Retail expansion supports long term living
Residents in southern Phuket now have more shopping and lifestyle options close to home. New supermarkets, restaurants and wellness facilities have helped the district evolve into a self sufficient residential hub.
The combination of amenities and proximity to beaches makes the southern area attractive for year round living, especially for families and remote workers who prefer not to travel far for daily needs.
Impact on residential property preferences
As infrastructure expands, demand is leaning toward homes with practical layouts, community facilities and modern utilities. Villas remain popular, but townhomes and mid range developments are also seeing increased attention from newcomers.
Established neighbourhoods with walkability and community culture are performing well as buyers look for more than just holiday convenience.
Stable outlook for 2025
With infrastructure improving and amenities expanding, property demand in the south is expected to stay solid through 2025. Buyers are increasingly prioritising long term suitability, favouring homes that support everyday life.
