By Phuket News Property Editorial Team · December 16, 2025
Phuket’s property market continues to demonstrate resilience at a time when global economic uncertainty has prompted caution across many international real estate markets.
While higher interest rates, geopolitical tensions and uneven economic growth have weighed on property sentiment in parts of Europe, North America and Asia, Phuket has maintained steady activity levels across key residential segments.
Diversified demand supports market stability
One of the primary factors supporting resilience in Phuket is the diversity of buyer demand. The market is no longer reliant on a single nationality or buyer profile.
Long-stay residents, retirees, internationally mobile families and lifestyle-led purchasers now represent a broad and stable demand base. This diversification has helped offset short-term fluctuations that might otherwise impact a more narrowly focused market.
Lifestyle-driven demand reduces volatility
Unlike purely investment-led markets, Phuket benefits from strong lifestyle-driven demand. Buyers are often motivated by long-term living considerations such as climate, healthcare access, education and quality of life rather than short-term financial returns alone.
This has contributed to more measured purchasing decisions and greater holding periods, which in turn supports price stability during periods of global uncertainty.
Limited supply in key residential areas
Supply constraints in established residential areas have also played a role in maintaining market balance. In locations where infrastructure, schools and healthcare facilities are already well developed, new supply remains limited.
This has helped prevent oversupply and supported consistent absorption, particularly in mid to upper residential segments where long-term owner-occupiers are active.
Infrastructure investment underpins confidence
Continued investment in infrastructure has reinforced confidence in Phuket’s long-term outlook. Improvements in transport connectivity, airport capacity and public services enhance the island’s appeal as a full-time residential destination.
These structural improvements provide a foundation for sustained demand, even as global conditions remain uncertain.
Developer strategies reflect long-term planning
Developer behaviour offers further evidence of resilience. Rather than delaying or cancelling projects, many developers have continued phased launches and long-term planning strategies.
This measured approach reflects confidence in underlying demand and a focus on aligning supply with long-term market needs rather than short-term market timing.
A market positioned for stability
Phuket’s ability to maintain steady activity amid global uncertainty highlights the increasing maturity of its property market. Structural demand drivers, diversified buyer profiles and infrastructure-led growth have reduced exposure to external shocks.
As global conditions continue to evolve, Phuket’s property market appears positioned to prioritise stability and long-term relevance over cyclical volatility.
