By Phuket News Property Editorial Team · January 12, 2026
Along Phuket’s west coast, a small number of coastal stretches have become synonymous with ultra-high-end residential living. Among them, the term “Millionaire’s Mile” has emerged as an informal way to describe a concentration of luxury villas and trophy homes positioned along some of the island’s most dramatic sea-view headlands.
While not an official geographic designation, the phrase has long been associated with the Kamala headland and nearby cliffside corridors. In recent years, however, its usage has broadened in market conversation to reflect the growing prestige of select west-coast residential zones where pricing, privacy, and exclusivity now rival the island’s most established luxury addresses.
Where the term Millionaire’s Mile comes from
Historically, Millionaire’s Mile has referred to the dramatic headland south of Kamala, where a limited number of high-value villas were built into the cliffs overlooking the Andaman Sea. These properties became known for their panoramic views, architectural ambition, and exceptionally low density.
Over time, the phrase entered wider property usage as shorthand for Phuket’s most exclusive coastal living, rather than a single fixed location. Today, it is commonly used in a descriptive sense to capture the character of certain west-coast luxury zones rather than to define a strict boundary on a map.
Why the west coast commands premium status
Phuket’s west coast remains the island’s most sought-after residential frontage for luxury buyers. Sunset sea views, elevated topography, and limited developable land have combined to create natural scarcity.
Unlike flatter inland areas, many west-coast plots cannot be replicated or expanded at scale. This has kept supply tight and values resilient, particularly for villas positioned above the coastline with unobstructed ocean outlooks.
Infrastructure improvements, better access roads, and the evolution of nearby residential communities have further strengthened the appeal of these locations for long-term living rather than short-term holiday use.
The evolution beyond Kamala headland
While Kamala headland remains the most historically recognised stretch associated with Millionaire’s Mile, market attention has increasingly extended north and south along the coast.
While Kamala headland remains the most historically recognised stretch associated with Millionaire’s Mile, market attention has increasingly extended to other select west-coast locations. Elevated areas near Surin and the hillside zones around Layan now attract similar buyer profiles. These locations share key characteristics rather than a shared name: limited inventory, high build quality, and strong separation from mass-market development.
Rather than replacing Kamala’s status, this evolution reflects a broader maturation of Phuket’s luxury residential market.
Buyer profile driving demand
Buyers drawn to Millionaire’s Mile-style properties are typically long-stay residents, lifestyle migrants, or high-net-worth individuals seeking privacy and permanence rather than short-term yield.
Purchasing decisions are often driven by view quality, architectural design, security, and long-term liveability. Transactions in this segment are frequently cash-based, reducing exposure to short-term financing cycles and contributing to market stability.
These buyers are not chasing volume or rapid turnover. Instead, they tend to hold assets for extended periods, which further limits resale availability.
Supply limitations and pricing pressure
The defining feature of Phuket’s ultra-luxury coastline is supply constraint. Zoning limitations, environmental considerations, and the physical geography of the coastline restrict new construction.
As a result, many of the most desirable properties are either one-off builds or part of very small residential clusters. Replacement cost continues to rise, reinforcing pricing support for existing stock.
This dynamic has increasingly separated trophy homes from broader luxury segments, creating a distinct tier within the market.
What this means for Phuket’s luxury market in 2026
The growing recognition of Millionaire’s Mile-style living reflects a wider shift in Phuket’s property market. Luxury value is now concentrated less on branding or scale and more on irreplaceable attributes such as location, view corridors, and scarcity.
As Phuket moves further into a lifestyle-led residential phase, these coastal trophy zones are likely to remain among the island’s most resilient segments, even as broader market conditions fluctuate.
Rather than a single road or postcode, Millionaire’s Mile has become a way of describing a level of exclusivity that only a small portion of Phuket’s coastline can offer.
