By Phuket News Property Editorial Team · December 4, 2025

Lifestyle relocation remains a major force shaping Phuket’s housing market in 2025. More new residents are choosing to live on the island full time, prioritising comfort, convenience and community over pure investment returns. This shift is influencing pricing, supply choices and development trends.

Full time residents drive a new kind of demand

Many buyers who previously visited Phuket for holidays are now relocating for a complete lifestyle change. Work from home flexibility has allowed professionals to move abroad while maintaining their careers. Families are also increasingly choosing Phuket for its education options, recreational life and warm climate.

Developers and property owners have taken notice. The most desirable homes are no longer focused solely on rental returns. They are designed for everyday living with modern kitchens, functional layouts and easy proximity to schools and shopping.

Southern neighbourhoods attract long term residents

Areas such as Rawai, Nai Harn and Chalong continue to be among the most popular locations for people who want a balanced lifestyle. They provide beach access without the intensity of tourist zones. The community atmosphere in these neighbourhoods appeals to families and long stay residents who value comfort over high profile hotspots.

As more residents settle year round, the demand for villas and practical residential developments remains strong. Townhomes and mid range homes also attract newcomers who want long term value at more accessible price levels.

A shift toward quality and daily convenience

With more people living in Phuket full time, priorities have changed. Convenience, nearby services and travel efficiency are now central considerations. Buyers increasingly look for:

  • Reliable internet and utilities

  • Parking and usable outdoor space

  • Quick routes to schools and shopping

  • Community facilities such as gyms or pools

Homes that support daily routines consistently perform better than those designed for short stay travellers.

Market outlook in 2025

Lifestyle relocation is expected to remain a strong driver of property demand across Phuket. While interest from pure investors continues, the market is becoming more stable because homes are being purchased for long term use. This benefits both buyers and sellers as communities grow and neighbourhoods mature.